Email marketing is a highly valuable online marketing tool that can help independent freight forwarders with limited resources to build their brand. A well-implemented email marketing campaign can help logistics companies build better relationships with their clients, promote their services, augment sales and increase brand awareness. Email marketing not only allows companies to reach a…
With more than 333 reliable freight forwarding agents in over 136 countries, The Cooperative Logistics Network is one of the leading freight forwarding networks of our time. As a network of reliable forwarders, The Coop has better resources in terms of size and greater outreach than some of the largest multinationals. Most importantly, The Cooperative…
The transportation and logistics industry contributes 24% of the net global emissions. Moreover, this number keeps growing, because of the increasing demand for commodities around the world. All the big players in the logistics industry are competing to make their operations more sustainable since the demand for green logistics is growing by the day. Independent…
Even a few years back, the freight forwarders’ sole responsibility was to organize and oversee the transportation of cargo. They traditionally acted as agents of the carriers or as shipping agents. The success of a logistics company depended on its experience, industry knowledge, international network, and ability to mitigate crisis situations. Their role was to…
The process of packing the cargo is a vital stage of the supply chain process that is carried out by the freight forwarding companies or the fulfillment centers. Proper packing ensures that the cargo reaches its consignee in its intact condition and optimizing the packaging process has several benefits for the entire supply chain. In…
Lead generation and lead nurturing are very important strategies that can help small and mid-sized freight forwarding companies grow the scale of their operations. A lead can be defined as any person who shows interest in your service. However, generating leads for your freight forwarding company is not enough to gain you new clients. As…
Freight forwarding companies need to take certain precautions to ensure that their high-value shipment reaches the destination in its intact condition. High-value cargoes include items like precious stones, jewellery, expensive alcohol, painting and sculpture, high-end food, electronics etc. While shipping valuable cargo, independent freight forwarders need to eliminate every risk of loss, damage and theft….
While shipping the cargo, independent freight forwarders like you need to make sure that the cargo travels safely to the next destination within the shortest period and at a cost-effective rate. Nevertheless, when it comes to choosing the right container carrier for safe and on-time transit of goods, shipping companies often find themselves in a…
Productive collaboration and relationship building are paramount to the success of an independent freight forwarder. Cementing your relationship with logistics partners is indispensable for gaining an international presence. As a member of the Cooperative Logistics Network, you stand the chance to get businesses from partners across 327 territories around the globe. However, keep in mind…
The digitization of the freight forwarding industry has given rise to a new class of independent freight forwarders who are more agile and innovative and technology-oriented. Simply put, becoming a successful freight forwarder has become easier than ever before with the help of digitization. Digitization has irrevocably changed the freight forwarding industry and forwarders these…