In a time when digital transactions have become the order of the day, there are several instances of customers getting caught in some kind of scam or another. In the last five years, we have seen a rise in the number of frauds in the freight forwarding industry. Although there are many genuine logistics companies…
The Cooperative blog
Category: Bussiness tips
Tips for better strategic planning in the transportation and logistics industry
Strategic planning can be defined as an effective management tool that enables a company to optimize its performance for long-term benefits. Although the transportation and logistics industry is extremely volatile, working with a plan has several advantages for freight forwarders. For example, it helps you focus your efforts, encourages your team to work with a…
How logistics companies should use Facebook to market their business
Many independent freight agents still depend on traditional business-to-business (B2B) marketing channels for promoting their companies. Logistics companies that still focus on cold calling, relationship management, and conventional media outlets are running the risk of losing out on a lot of new customers. In other words, it is high time for the supply chain industry…
Simple ways for freight forwarders to reduce stress at the workspace
The pandemic has greatly added to our stress levels and this is especially true of workers in the logistics industry who are having to deal with additional work pressure. Logistics is one of those industries that specialize in disaster response. For this reason, it is not surprising that employees in this sector are currently extremely…
Top certificates in the logistics industry that all freight forwarders should try to obtain
There are a number of certifications that can greatly boost the credentials of freight forwarders. Regardless of whether you are a newcomer in this sector or a veteran forwarder with years of experience, obtaining one or more of this prestigious accreditation will help get a formidable presence in the international logistics sector. In this post,…
A new customer-centric approach to digital marketing
Client satisfaction is one of the objectives that all businesses – especially logistics companies – need to take seriously. Independent freight forwarders need to give special attention to what their customers expect from them. Therefore, then, they will be able to come up with a company strategy in line with the client’s expectation. Their requirements…
A Brief Overview of the Present Port Congestion Problem – First part
Presently, one major news making wave in the supply chain sector is the tremendous port congestion at the US west coast ports. This congestion is expected to last till the peak summer season, therefore, presenting a very difficult period that will continue till the start of the traditional peak season. Over sixty container vessels were…
A few tips to boost employee motivation during the pandemic
Even since the lockdown and the evolution of the work from home culture, companies across all sectors are on the lookout for new ways to keep their staff motivated. The work from home scenario is most likely to continue for another few months and meanwhile, the companies are trying to find solutions to boost employee…
The digital era: How important your digital strategy has become
Since a few years ago we have been living with digital technology beyond the point we cannot imagine our lives without it, without a mobile phone a laptop or Internet. Everything is now connected and if it is not, it will be in a near future. But is the logistics industry ready to adapt to…
Marketing steps to boost your sales strategy
Marketing is one of the most expanding sectors in the world. This is because companies are increasingly realizing about the benefits and results that they may earn if they invest in marketing services. That is why, in this article we would like to show you 6 basic steps you should follow if you are starting…