Email marketing is a highly valuable online marketing tool that can help independent freight forwarders with limited resources to build their brand. A well-implemented email marketing campaign can help logistics companies build better relationships with their clients, promote their services, augment sales and increase brand awareness. Email marketing not only allows companies to reach a…
Lead generation and lead nurturing are very important strategies that can help small and mid-sized freight forwarding companies grow the scale of their operations. A lead can be defined as any person who shows interest in your service. However, generating leads for your freight forwarding company is not enough to gain you new clients. As…
As an independent freight forwarder, you are surely aware that international shipping of cargo entails a lot of preparation and paperwork. The growth of online shopping and the increasing demand for commodities have resulted in substantial growth of global shipping operations. There are several parties involved in international shipping starting from freight forwarders to shipping…