Lead generation and lead nurturing are very important strategies that can help small and mid-sized freight forwarding companies grow the scale of their operations. A lead can be defined as any person who shows interest in your service. However, generating leads for your freight forwarding company is not enough to gain you new clients. As…
As an independent freight forwarder, you are surely aware that international shipping of cargo entails a lot of preparation and paperwork. The growth of online shopping and the increasing demand for commodities have resulted in substantial growth of global shipping operations. There are several parties involved in international shipping starting from freight forwarders to shipping…